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Generative AI models: A new frontier in disinformation

by John Biggs

In the realm of artificial intelligence, generative AI models have been making waves, demonstrating their ability to create everything from artwork to prose. However, a darker side of this technology has emerged, as it’s now being used to generate custom disinformation.

Generative AI models, like OpenAI’s GPT-3, are capable of producing human-like text that’s almost indistinguishable from something a person might write. This ability, while impressive, has also raised concerns about the potential misuse of the technology. The fear is that these AI models could be used to create disinformation campaigns, spreading false information with a level of sophistication and scale previously unattainable. In a world where ‘fake news’ has become a buzzword, the ability to generate believable, but false, information at scale is a significant concern. Disinformation campaigns can influence public opinion, disrupt elections, and even incite violence. The potential for AI to be used in this way is a serious issue that needs to be addressed. Researchers are now looking at ways to combat this potential threat.

One approach is to develop AI systems that can detect AI-generated text. However, this is a challenging task, as the technology is continually evolving, and AI-generated text is becoming increasingly sophisticated. Another approach is to regulate the use of AI technology. However, this comes with its own set of challenges. AI is a global technology, and implementing regulations that are effective across different countries and jurisdictions is a complex task. In conclusion, while generative AI models have the potential to revolutionize many areas of our lives, they also pose significant risks. The challenge for society is to find a way to harness the benefits of this technology while mitigating the risks. This will require a combination of technological innovation, regulation, and public awareness.

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