Google has launched a new tool called Product Studio that allows merchants to create product imagery using generative AI. The tool is designed to help merchants create high-quality product images quickly and easily, without the need for professional photography or graphic design skills.
Product Studio uses generative AI to create product images that are unique and visually appealing. The tool allows merchants to choose from a range of styles and themes and then generates images based on those choices. Merchants can also customize the images by adjusting the colors, backgrounds, and other elements. The tool is designed to be easy to use, with a simple interface that allows merchants to create product images in just a few clicks. Merchants can upload their product images and then use Product Studio to generate a range of different images that showcase their products in different ways. Product Studio is part of Google’s broader efforts to help merchants improve their online presence and increase sales.
Google writes:The number of businesses using Merchant Center has doubled in the past two years, and we’ve been working to make it even more helpful. Merchant Center Next is a simplified version of the platform, built to make it easier for smaller merchants to get started, find customers online and grow their businesses. And while we’re simplifying, the features that larger retailers rely on aren’t going anywhere.
One way we’re doing that is simplifying how to set up a product feed. In the past, merchants setting themselves up on Google for the first time had to manually add their products, prices, images, descriptions and other details. In Merchant Center Next, we’ll automatically populate a merchant’s product feed with the information we can detect from their website (merchants can always edit what gets pulled in, or turn this off) — making it easier to quickly show their products across Google.